Members of the KTO Team and Brand Influencers take part in the POA (Porto Alegre) Night Run, a KTO sponsored event in collaboration with sports brand Run Sports
The POA Night Run is an annual event in Porto Alegre, Brazil. The event is hosted by KTO partners Run Sports, a brand that hosts numerous different running competitions throughout the year.
The run took place on 18th March 2023 at Golden Lake. True to its name the event began at 7:00 pm and had 3 different race lengths: 3km, 5km or 10km.
KTO contributed to the event by bringing 10 Fitness Instructors to warm up the participants. In addition, members of the KTO team participated including 10 employees from the KTO Brazil offices as well as influencers, Farid Germano, Rafael Negretty, and Dióri Vasconcelos.
Overall the event highlighted KTO’s progress in sponsoring community-driven events, further pushing the brand’s recognition and awareness in the southern region of Brazil. The POA Night Run had over 3,000 participants and more than 1000 spectators.