KTO charity event raises 500 hygiene supplies for Chapecó Senior Citizen Center.
Alongside its regional contribution to the Brazilian sports scene, KTO is now using its sporting influence to create awareness for local charities.
One recent occasion was the KTO special football event Golaço Solidário “Solidarity Goal”—where a football team made up of KTO’s influencers went head-to-head against a team of the Chapecoense stars—the successful charity event managed to raise a total of 500 hygiene supplies for the Centro de Convivência do Idoso Bairro Saic, located in the city of Chapecó, Santa Catarina state.
“These donations are so important for the Senior Citizen Center, through both the municipality of Chapecó and the social assistance support. We can supply our residents with premium quality items more catered to their needs,” said Jeanice Beaz, director of Special Production at the centre.
It’s not just about football, this type of action shows how sport can improve people’s everyday lives—even if indirectly. By participating in activities like this, KTO also reinforces its commitment to collaborate with the regional development of the regions where it has a strong brand presence.