Stars Game KTO was a basketball event held on March 18th 2023 in Porto Alegre, Rio Grande do Sul. KTO was the main event sponsor alongside Dunk Park, the branded basketball court where the event was held.
The event took inspiration from the annual NBA (National Basketball Association) All-Star event, with basketball games, skill challenges and dunk contests throughout the day. The event which was free for visitors also included complimentary food and drinks and many different activities to participate in.
The winning participants of the KTO Summer League Tournament were invited to play alongside pro players from regional KTO-sponsored basketball teams União Corinthians and Caxias Basquete.
Overall the event attracted more than 300 people from around the community. It brought positive exposure to the KTO brand alongside further awareness of the company’s sponsored basketball teams.