KTO has begun a conscious campaign in Peru, with the primary goal of promoting responsibility towards sport during the current issues surrounding COVID-19.
KTO enters the country in search of fans who are committed to cheering from their homes.
To achieve this, KTO has assembled three figures of Peruvian sports journalism: Jorge Solari, Vladimir Vicentelo, and Steve Romero.
Pedro Benavides Venegas, General manager of KTO Peru, points out: “In the main venues of the world, football matches without an audience have been reactivated, and this is respected by the fans without any problem. The message we want to give is that due to the latest events in Lima, the practice of football in Peru is put at risk. For this reason, we seek to raise the level of awareness of the fans who today celebrate the return of Liga 1, as we are convinced that these good practices will support Peru to endeavor the pending matches for the Qatar 2022 World Cup”.
KTO has only recently entered the Peruvian market but is already generating a large amount of interest, with new retail stores and campaigns to engage customer interaction. We can only expect more things to come in the near future.